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## Episode 12:
### How to launch a New Flavour

**Mid-Day Squares** · [How to launch a New Flavour](https://soundcloud.com/nick-saltarelli-385606743/how-to-launch-a-new-flavour "How to launch a New Flavour")

**Episode 12:**  
We talk about experimenting with flavour profiles. Making a recipe that matches the calories, fats, and sugars you want people to see. The complexity of building a recipe that makes financial sense for the business. Lastly, we dive into what you should be thinking about when figuring out your "best before" dates.

**The Show:**  
In Episode 12 we dive into everything that went into launching our new flavour "Busta PEANUT".

This is a great show for any of you that are interested in what it takes to develop a food product to sell to consumers.
